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Toshiba slash prices as part of strategy to double sales

Toshiba slash prices as part  of strategy to double sales

UK:  Following continuing business efficiency improvements and economies of scale due to growth, Toshiba Air Conditioning has announced significant reductions in UK equipment prices.

The reductions of up to 16per cent come into effect from 1 June, and are part of Toshiba’s strategic goal of doubling air conditioning sales by 2020. The new pricing applies to some of Toshiba’s most popular ranges of splits and VRF air conditioning equipment.

David Dunn, director and general manager of Toshiba Air Conditioning, said: “We have been working hard for some time to ensure the business is as productive and efficient as possible. I believe we are among the best in class anywhere. This, coupled with increasing equipment volumes sold into the UK, has allowed us to pass on these attractive savings – which in turn will enable customers to be more competitive and win additional work, and so grow their own businesses.”

He added: “This is a virtuous circle for all concerned, and will help us continue to build the momentum towards our own long-term growth objectives.”

The highlights of the new pricing structure include:

  • Toshiba RAS systems reduced by up to 16%;
  • Digital Inverter split systems reduced by up to 12%;
  • Three-phase Super Digital inverter outdoor units reduced by as much as 14%.

Even the company’s multi-award winning VRF systems benefit under the new approach, while associated products – such as some air-to-air heat exchangers – receive a 9per cent reduction.

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The company announced its 2020 growth strategy last year, and is supporting the initiative with the introduction of new products, increased stocking levels, new appointments, a major expansion in production capacity, enhancement of warranty terms for trained contractors and a global push on training.

Toshiba is dramatically increasing stocking capacity at its Plymouth facility with a further 44,000sq ft of racking space, ensuring immediate product availability across its most popular ranges.

David Dunn said: “There is a saying that ‘the future belongs to those who plan for it.’  I would add – ‘and those who work diligently and unswervingly towards their goals’. We are accelerating our activities on several fronts, to expand our range, further improve logistics, and build on our already highly regarded service to customers.

He added: “A part of this, the recent acquisition of CIAT, and it’s positioning alongside the Toshiba offering, is highly significant. It means we now offer a complete range of solutions for all building types, and all applications.

“It offers contractors access to a comprehensive range of technology from a single source, streamlining their own supply channels and reducing business costs. We believe that on top of our expanded portfolio and award-winning products, the latest price reductions provide a compelling offer.”

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